About this project
Bad Boy is a leading brand in MMA clothing and gear, and the pioneer in the industry, having been around for over 20 years. Bad Boy came to me and MJD Interactive with an outdated Flash website and shopping cart. They needed to revitalize their web presence and engage their extremely active fan base. They were also looking to streamline ordering while integrating online purchases with their fulfillment processes.
We started by analyzing their audience types and creating personas based on each type of visitor goals. The new designs were not only visually stunning, but mapped back to persona based intent – a prime example of MJD Interactive’s user based design philosophy.
Bad Boy sponsors some of the best MMA fighters in the world, including Chris Weidman, UFC Middleweight Champ, Mauricio Shogun Rua, Erick Silva, and Alex Gustafsson. The site includes integration of sponsored athlete “lockers” which enables fans to buy what the pros wear.
The new site is built on the cutting edge Drupal CMS and the Magento Commerce platform. This enables Bad Boy to easily update the site and their product catalog. The Magento Commerce shopping cart technology is integrated with their fulfillment solution that helps ship and track customers orders.
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